Ebttran Consulting

Hi, I'm Eric. I help business executives bring their products to market with clarity and impact.

I began my career in consulting, working with companies like Canadian Tire and Tory Burch to implement SAP solutions. This experience provided me with a deep understanding of technology, systems, and the inner workings of large businesses.

I then moved into management consulting as an engagement manager, where I supported the delivery of strategic planning and business cases mandates. This role sharpened my ability to see the bigger picture and drive results in fast-paced environments.

Later, I spent four years leading go-to-market and operations at a startup. There, I gained hands-on experience in building products, developing and implementing go-to-market strategies, and managing day-to-day operations. This is where I truly connected the dots between product development, market positioning, and operational execution.

Today, I help businesses with product marketing, positioning, messaging, and business operations, ensuring alignment across all areas to drive success.